Social Media Monitoring

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The realm of social media sites is vast, exciting, and fast-paced.

The problem: When you dive into social media, all the different social media sites are difficult to manage

The solution: Social media monitoring sites.

Luckily, people caught onto the chaos that ensues with having multiple social media sites pretty quickly. There are now over 70 social media monitoring sites, both free and paid. They vary in function, from managing virtual conversations about a company to analyzing a company’s social media use. This infographic divides some social media monitoring tools into their specific purpose while giving a perfect glimpse into the differences between all of them.

monitoring tools

(Infographic retrieved from The Social Media Strategies Summit)

I have experience with Hootsuite, Social Mention, Kred, and Klout. My experience is as an individual, not with a company, but I am impressed with what I have seen!

Social media monitoring is pertinent to managing a company’s social media sites effectively. Why?

1. It allows you to create consistency on all sites.

2. It enables you to respond to all mentions and comments about an organization right when they happen.

3. You can track the impact your posts are having and thus, experiment with ways to improve them.

If anything at all, definitely try out the free social media monitoring tools. Here is a list of the 5 best free tools available:

You won’t regret it!



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