Social Media- the new approach to internal relations

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It is evident that businesses are utilizing social media to market their business where most of their audience spends their time.

But now, companies are starting to catch on that social media is where most of their employees spend- or want to spend- their time as well. At first glance, this can be seen as an obstacle. Social media is distracting from work. But companies can either fight the social media craze within their business, or they can use its unique, absorbing characteristics to strengthen their employee relations.

This is internal communications revamped.

It’s not necessarily social media sites like Facebook or Twitter that businesses are looking to. Social media extends much further than that. Institutions are engaging in social networks such as Lync, Yammer, and SharePoint, allowing their employees to be able to communicate quicker and easier.

(image from http://www.allthingsic.com/how-internal-comms-pros-use-social-media-2/)

Although social media usage in the workplace has been on the rise, it is not always effective. In the future, social media will only continue to increase in popularity. It is definitely worth looking into and a trend you don’t want to be left out of. Start educating yourself on social media today and figuring out how it can fit into your company culture.

Check out these 10 ways you can effectively integrate social media into your internal communications: http://bit.ly/RMhr2E

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